“Rise of the Planet of the Apes” Rules the Box-Office at P 31.7 Million

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“Rise of the Planet of the Apes” Rules the Box-Office hits P 31.7 Million" 

The opening weekend gross of “Rise of the Planet of the Apes” through its solid invasion of raves swung past “Captain America’s” 2nd 5-day weekend take of P 30.5 million.
Subhuman Caesar raises a level higher than the superhuman when “Rise of the Planet of the Apes” unlocked at P 31.7 million at the Philippines box-office on its four-day weekend (Aug. 4-7).

Caesar’s ( a character played by Andy Serkis) revolutionary CGI-humanlike piece along with inspiring cast of actors led by James Franco, Freida Pinto and John Lithgow and the movie’s apt relevant story have extremely appealed to the viewing public as evidenced by the increased admissions in cinemas.

The national P 31.7 million gross is added mainly by the following top-grossing cinemas that made 1 million and more: Trinoma P 1.8M; SM Mall of Asia 1.65M; SM Megamall 1.24M; SM North Edsa 1.17M; Greenbelt3 P 1.1M and Powerplant P 1M.
Subsequently to the million markers are Glorietta4 at P 962, 597; Alabang Town Center P 842, 312; Eastwood P 819, 000 and Gateway Cineplex/Ali Mall P 757, 120.
“Rise of the Planet of the Apes” mixes the talents behind “The Lord of the Rings” and “Avatar,” “Rise Of The Planet Of The Apes” did not only reinvent one of cinema’s most undeniable sci-fi franchises — it also took the next visual-effects quantum leap. Set in modern-day San Francisco, the movie guides us to scientist Will Rodman (James Franco) who works on a cure for a disease which his own father (John Lithgow) presently suffers: an Alzheimer’s disease. But his ‘112 drug’ is having a remarkable side effect on his ape test-subjects, speeding up their mental development. When it’s discovered that one of them has given birth, Will takes the baby and named Caesar, to live with him at his own home, raising him almost as his own son. However after five years, Will has to move Caesar to a primate sanctuary; an experience that proves upsetting for the hyper-intelligent primate. As the company that uses Will, Gen-Sys, achieves a new stage in the progress of his drug, Caesar and his fellow ape ‘inmates’ plan revenge, escape… and rebellion.
Still showing in 169 screens nationwide, “Rise of the Planet of the Apes” is from 20th Century Fox distributed by Warner Bros.

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